Posted on October 23, 2014

GoogleThere are a number of factors that could potentially contribute to a breakdown in communication in the workplace. Most recently, these have been associated with how people would rather email or interact in other ways over the Internet with their fellow colleagues, rather than have a face to face conversation that in turn leads to miscommunication. However, following the extended use of social media, mobile phones and tablets, these methods and further applications such as Skype and Google Hangouts are becoming easier and in fact more effective for employees to use to resolve problems efficiently.

With this in mind, the evolution of technology is becoming extremely evident in most workplaces today, with the implementation of advanced computer programmes so that employees can complete work in a more resourceful manner. It’s rare that you will find a fax machine or even a scanner in an office today, as these have been replaced with the option to share documents more virtually, such as through Google Drive.

Recently, The Workplace Depot have instigated Google Drive into our daily system. Through the use of installing Gmail accounts for all members of staff, we now use Google Drive as a way to share work, as well as work on documents simultaneously, with the ability to see what the other person or people are working on, so as not to duplicate the content.

Although this form of communication is through a computer screen, it is proving highly effective as a productive business strategy.

Google Statistics

This being said, there are currently more than 500 million active Gmail accounts worldwide.

What’s more, Google controls 67.6% of the US search engine market, miles ahead of any other competitor, with Bing in second place, which has less than 20%.

A further advantage of applying Google is being able to use Google Analytics, which is used by between 10 and 25 million websites worldwide, with suggestions that over 50% of business websites use Google Analytics; this is a particularly useful service as it generates statistics about your website’s traffic.

For those of you who might be looking to expand the communication within your business, Google is a great place to start, especially as gaining a Gmail account allows you to create a social media platform in the form of a Google+ account. This is a very effective way of gaining followers to check out your business, along with building relationships with potential clients.

Take a look at The Workplace Depot’s Google+ account to get a better idea!